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Trend brand with tradition

Westermann & Co. produces designer household goods and proves time and again that tradition and trend do not have to be opposites. Founded in Arnsberg in 1867, the company from southern Westphalia can look back on over 150 years of experience in metal processing. In the last 30 years, the household goods manufacturer has been internationally successful, especially with high-quality waste bins of the Wesco brand: The Wesco premium products convince with a combination of sophisticated design and outstanding quality. Pushboy & Co. are not only functional waste collectors, but have long been design classics and have become indispensable in shopping centres, restaurants, offices and households.

Since the beginning of the 1990s, the Wesco Group has had a strong market position with its high-quality and design-oriented products in the household goods sector. This led to the successive expansion of the company. The headquarters of the GmbH is the parent company in Arnsberg, where around 100 employees work. In 1992, a subsidiary was founded in East Germany where Metal processing has just as long a tradition there as in Arnsberg.
Since the beginning of the new century Wesco developed a strong partnership with Gainex Ltd. a family owned business located in Hong Kong. Gainex supplies products to Wesco and is responsible for all sales activities in the Asian/ Pacific markets.
With the Wesco Loft (www.wesco-loft.de) brand experience centres in Arnsberg andVilla Wesco (www.villa-wesco.com) in Santa Maria del Camí on Mallorca, the company actively addresses end customers. The aim of the concept is to enable customers to experience the Wesco brand in an authentic environment and thus achieve long-term brand loyalty.
Wesco’s export share is around 35 percent. The Wesco product range is sold in over 50 countries worldwide. The most important foreign markets are currently Belgium, Netherlands, United Kingdom, Ireland, USA, Australia and several countries in Asia.

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THE STORY

Company history and product development

With the Wesco brand, Westermann & Co. GmbH stands for metal manufacturing in the classic sense. Founded in 1867 as a plumber's workshop in Arnsberg, industrial production soon began - initially of coffee bottles for miners andstable lanterns.
Increasingly, the company specialised in the processing of sheet metal for household goods and steadily expanded its product range.
In the 1920s, the waste bin made its way into the product range. After war, the company produced its first "waste bin with pedal". The innovative feature was the pedal device on the inside. With the constant increase in household waste quantities, the pedal bin range was expanded in the 1950s and 1960s. Although the range became more colourful and the first stainless steel products appeared, the waste bin was still a necessary evil in the kitchen and bathroom and was primarily designed according to functional aspects. Rising mountains of waste - and its disposal - were just a hotly debated topic among experts in the 1980s when Westermann & Co. was the first manufacturer to launch the "eco double collector" in 1985. The company had already thought about the increasing importance of waste separation at an early stage and developed a practical solution for separating household waste.
The "eco-collector" and its siblings, which were developed in the following years, make a double to quadruple separation of household waste possible. In 2019, this range will be expanded to include the new Multi Collector. The idea of waste separation also found its way into the range of built-in bins - part of the Wesco product range since the 1970s. Today, the built-in bin range alone comprises more than 250 articles with solutions for every need and every kitchen.
At the end of the 1980s, Westermann & Co. began its design offensive in the field of waste bins. The starting point was the company's close relations with the USA. The American idea of "Think Big" found its way into the Wesco range. The Pushboy -today a classic - was designed and further developed according to the American model. Kickboy, Kickmaster & Co. followed.
New product ideas from the "Boys 'n Masters" series revolutionised the industry again and again. Today, the main focus of the range is on built-in products for kitchens and the Wesco design line. This includes waste bins such as the Pushboy, Kickboy, Kickmaster or Baseboy. Their capacity ranges from 8 to 50 litres and their height is usually adapted
to common dimensions of fitted kitchens. Other members of the design family are the bread bins Breadboy, Grandy, Spacemaster and the Elly model, which was launched on the company's 150th anniversary. The range of kitchen accessories has been continuously expanded in recent years.
Since 2018, the company has expanded its portfolio to include outdoor kitchens. Through decades of close cooperation with the kitchen furniture industry, but also the experience gained through Villa Wesco on Mallorca, the company has gained expertise in this area. Initiated by the demand on Mallorca, but also in Germany, Wesco offers a well thought-out modular system that can be assembled into kitchen blocks or entire kitchen islands according to the customer's wishes. The materials used are 100 % outdoorproof and even suitable for the Mediterranean climate.

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THE STORY

Developement

Company history and product developmentState-of-the-art technology and the best materials guarantee the quality and robustness of Wesco products: High￾quality powder-coated or hot-dip galvanised steel sheets and stainless steel
are used. In addition to form and functionality, colour is of course also decisive for the success of the Wesco design line. In keeping with the motto 'Colourful living', some of the design products are offered in 15 different colours. Most recently, the colour palette was expanded to include the five new matt colours of the 'Loft Collection'.

THE STORY

Successful marketing

In 2014, the company was awarded the Südwestfalen Marketing Prize for its consistent and exemplary management of the WESCO brand. Special recognition was given to the brand experience centre as an important component of themarketing concept.
In 2015, the German Marketing Association (DMV) also honoured Wesco's marketing performance with the "Best of DMV" award. The award was given for the consistent brand management in the area of tension between tradition and progress, through which the company has achieved a consistent brand architecture and an outstanding position in the consumer market.
Since 2015, Wesco has also been listed under the heading 'Wesco - Die Metallmanufaktur' in the compendium "Brands of the Century". The book, published by Dr Florian Langenscheidt, unites the royal class of German brands and thus becomes an overall showcase of the performance power of the German economy.
In 2016, Wesco also received the German Brand Award in the Consumer Goods category for outstanding brand management.The German Design Award and the German Brand Award Gold followed in 2017.
The outdoor kitchens were awarded the German Design Award and the German Innovation Award in 2020.